It has been a few weeks since I posted an article here at The ERACC Web Log. I have been kicking around some article ideas, but nothing has gelled until today. I do have some projects going that I will be writing about once they are done. I do not believe in writing articles just to have new content. In that direction lay mediocrity. I prefer actually having something worthwhile to write about. At least something I think is worthwhile.
A recent event with a local client has started me thinking, again, about Microsoft, Apple, FOSS and vendor lock-in. I am not a proponent of vendor lock-in. This screen capture of my VirtualBox Windows XP Professional test VM speaks to that.
This local client had decided to abandon Microsoft and change out their office systems for new hardware with new operating systems. Thus already requiring retraining and all that comes with such a change. Of course, I made the pitch for Linux with all FOSS. In general, they only use their systems for e-mail and creating quote documents for clients. Under FOSS systems, the e-mail is covered with any number of FOSS e-mail applications, while the quote documents are covered with LibreOffice to create PDF files. One of the systems does run accounting software for billing and payments. But they do not do their own payroll, so LedgerSMB would work for their billing and payments accounting system.
However, their office manager is an “Apple Person”. She and her husband just adore all things Apple. Her husband once told me they have six Apple systems in their home, not including their iPhones and iPads. He said to me he “hates” Microsoft and Linux. Although as far as I know, he has never even tried a Linux distribution. Since his wife is an insider with the ear of the business owner, and I am just the outside consultant, you can guess which system they picked. Yup, they went all-in for Apple on the desktops, an Apple server and QuickBooks for OS X. The new systems do look nice and do the job required, but at a price that I personally find repugnant. That price is more loss of freedom.
As far as I am concerned this client has switched one set of chains for another, prettier set of chains. Apple is no friend of freedom when it comes to software or hardware. If anything, Apple is even more binding than Microsoft because Apple refuses to open up their operating system to run on 3rd party hardware systems. In the few cases where a 3rd party vendor has tried this, Apple has done everything within its power to stomp on that and kill it.
Apple fanatics appear to suffer from a form of Stockholm Syndrome. They are chained down by Apple and chained to Apple products, yet seem to love and revere their Apple overlord. These poor folk seem to believe Apple is the apex of excellence in computing. This perception of Apple as the arbiter of excellence in the computing market place is a fine piece of marketing by Apple. It is not Truth, but the Apple Believers think it is Truth. In the world of the mind, perception is reality.
I do my best to “market” Linux as a “computing excellence” system that is open and provides freedom. Unfortunately, I am just one businessman running one small business with no budget for large advertising campaigns. All I can do is make the pitch for Linux on a small scale with a hope that the listener is open minded and will give it a fair shot. Too often, I am up against the big marketing machines of Apple and Microsoft that pay big bucks to advertise on television, internet and radio and the True Believers for same in a business setting. The chained True Believers can point to any large computer store chain to support their claims that Apple and/or Microsoft are the way to go. There is no such “proof” for Linux use.
So far, I have some small successes getting Linux into use in some settings. Those end-users have come to appreciate their freedom with Linux. However, until there is an organization with big bucks to market “Linux” and gain mind-share with the public, the chains of Microsoft and Apple will still be unbroken for many people who are unaware of the opportunity to break free with Linux and FOSS. I do not mean marketing a specific end-user distribution such as *buntu or a business distribution such as Red Hat, I mean marketing the entire idea of FOSS and all Linux distributions.